Navy anchor, warm coral accent.
Bonlife is not a pastel-insurance brand - it reads corporate-serious first, friendly second. Navy owns text and chrome; coral owns CTAs and highlights against it.
Four plans, four colours.
Each product category owns a saturated identifier colour. Use it to tint plan cards and badges for its own category - never as a general UI colour.
Two near-whites, two states.
Surface tint sits under navy text; muted fills cards and inputs. Semantic red and mint cover error and success only - never decorative.
Onest for display, Inter for body.
Bold Onest with tight negative tracking on headings loosens to 0 by H5. Inter carries everything long-form. No serif, no script, no display faces.
N$1,000 Instant Cash, same day.
60 / -0.03em / 700Two Pockets. One Plan.
48 / -0.02em / 700Start early. Study further.
32 / -0.02em / 700Speed is respect.
25 / -0.02em / 600Family Plan
18 / 0 / 600COVER BENEFIT
14 / 0 / 600A grieving family cannot wait weeks. Every Bonlife funeral plan pays a cover benefit fast.
Start early, study further. Give them every chance.
SMS your name to 74448.
4px base, generous rhythm.
Friendly, trust-first.
Calm, never showy.
Wordmark and mark lockups.
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Noise gradients for hero moments.
Grain-textured blends of brand and category colors. A tool for hero and marketing surfaces, never the default state of a card, and never behind body text without a scrim.
Warm, candid, Namibian.
Real portraiture - multi-generational, hugging, laughing, often looking at camera. Full-bleed or generously cropped. Never behind heavy dark overlays.
